Neuromarketing For Dummies

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Product Details

Price
$22.99
Publisher
John Wiley & Sons
Publish Date
Pages
408
Dimensions
7.02 X 9.58 X 0.92 inches | 1.32 pounds
Language
English
Type
Paperback
EAN/UPC
9781118518588
BISAC Categories:

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About the Author

Stephen J. Genco, PhD, is a founder of the modern neuromarketing revolution. Andrew P. Pohlmann led the development of the world's first global neuromarketing consultancy. Peter Steidl, MBA, PhD, has carried out neuromarketing assignments with a number of Fortune Global 100 corporations.

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