Miss Jessie's: Creating a Successful Business from Scratch---Naturally
Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie's -- the company that revolutionized the hair care industry.
When Miko and her sister, Titi, were children, their grandmother, Miss Jessie, taught them independence and showed them the value of being "do it yourself" women, all while whipping up homemade hair concoctions at her kitchen table. As co-founders of Miss Jessie's, Miko reveals how she and Titi applied those lessons to create a successful business from scratch.
A family memoir with a wealth of practical business advice and handy hair tips, told in Miko's funny and relatable voice, Miss Jessie's is her remarkable story -- from her childhood learning independence as a latchkey kid in Jamaica, Queens, to building a highly regarded company with her sister in their shared home salon in Bedford-Stuyvesant, Brooklyn. Miko reflects on her hard-won insights working for her autocratic, iron-fisted father, and how the self-sufficiency she learned in childhood helped her blossom as a single mother with bills to pay, a child to raise, and a dream to pursue. She speaks honestly of her mistakes and successes, and of her role as an industry leader, negotiating multi-million dollar deals while at the same time restoring the self-esteem of natural and curly haired women.
Charming and enlightening, chock full of entertaining stories and invaluable instruction that can be applied to any business, and illustrated with 16 pages of photos, Miss Jessie's confirms that with effort the American Dream is possible.--Vanessa Bush, Booklist
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About the Author
Miko Branch is the co-founder and CEO of Miss Jessie's LLC. She is celebrated for transforming the hair-care industry by pioneering an entirely new category of products specifically for natural and curly hair. She was featured on the cover of Women's Wear Daily and appeared on the cover of Beauty Inc. as a trailblazer, and Ebony listed her as one of its Power 100 Innovators and Influencers. She has also been honored by New York University and Delta Sigma Theta for her entrepreneurship. Miss Jessie's award-winning products have been featured in O, The Oprah Magazine, Teen Vogue, Redbook, Essence, Allure Latina, and other publications. She lives in New York with her son.
"...cheerful, encouraging...Branch's peppy tone and passion for her topic make this an energetic and positive read, and by the time the sisters ace their historic meeting with Target, securing nationwide distribution and the future of their business, readers will cheer right along with them."--Publishers Weekly
"...a charming and candid memoir/business book...Branch intersperses the storytelling with inspiring and helpful business...Miss Jessie's is a valuable entrepreneurial guide wrapped in a delightful and uplifting story."--Success Magazine