Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers (Special)
March 08, 2018
6.1 X 1.0 X 9.1 inches | 0.95 pounds
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About the Author
Jeff Fromm is president of FutureCast, a trends consultancy, as well as contributing writer at Forbes and co-author of Marketing to Millennials. Angie Read is vice president for growth insight for the advertising agency Barkley, and is known as "Gen Z Mom" based on her blog of the same name.