Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers (Special)

Jeff Fromm (Author) Angie Read (Author)
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Product Details

Price
$24.95  $22.95
Publisher
Amacom
Publish Date
March 08, 2018
Pages
224
Dimensions
6.1 X 1.0 X 9.1 inches | 0.95 pounds
Language
English
Type
Hardcover
EAN/UPC
9780814439272
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About the Author

Jeff Fromm is president of FutureCast, a trends consultancy, as well as contributing writer at Forbes and co-author of Marketing to Millennials. Angie Read is vice president for growth insight for the advertising agency Barkley, and is known as "Gen Z Mom" based on her blog of the same name.