Marketing for Dummies

Available

Product Details

Price
$26.99  $24.83
Publisher
For Dummies
Publish Date
Pages
416
Dimensions
7.4 X 9.2 X 0.8 inches | 1.1 pounds
Language
English
Type
Paperback
EAN/UPC
9781119365570

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About the Author

Jeanette McMurtry, MBA, is a global authority, columnist, and keynote speaker on consumer behavior and psychology-based marketing strategies. Her clients have included consumer and B2B enterprises ranging from small start-ups to Fortune 100 brands. A marketing thought leader, she has contributed to Forbes, CNBC, Data & Marketing Association, DM News, and Target Marketing magazine.

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