Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

Pr Smith (Author) Ze Zook (Author)
Available

Product Details

Price
$52.95
Publisher
Kogan Page
Publish Date
December 31, 2019
Pages
672
Dimensions
7.4 X 0.9 X 9.6 inches | 2.4 pounds
Language
English
Type
Paperback
EAN/UPC
9780749498641
BISAC Categories:

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About the Author

PR Smith is a marketing consultant, bestselling business author and inspirational speaker. He has helped hundreds of businesses, from innovative start-ups to established blue-chip companies. He is founder of SOSTAC(R) Planning framework, voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll, and created the Great Sportsmanship Programme. Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in helping the creative industries fulfil both their missions and business goals. He is a visiting academic at Regent's University London and consults on digital marketing for private-sector disruptive start-ups.