Marketing Automation: Practical Steps to More Effective Direct Marketing

Available

Product Details

Price
$39.95
Publisher
Wiley
Publish Date
Pages
368
Dimensions
6.49 X 9.26 X 1.19 inches | 0.01 pounds
Language
English
Type
Hardcover
EAN/UPC
9780470125427
BISAC Categories:

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About the Author

JEFF LeSUEUR has a BA from Dartmouth College and an MBA from New York University. He has spent the last thirteen years in the advancement of marketing automation applications, as director of database marketing for BMG Direct and in marketing, research, and development for SAS Marketing Automation since joining SAS in 2000. His breadth of product-related experience enables him to understand how marketers can benefit most from marketing automation.