Marketing AI(TM): From Automation to Revenue Performance Marketing

Available

Product Details

Price
$24.99
Publisher
Reach Marketing LLC
Publish Date
Pages
266
Dimensions
6.0 X 0.56 X 9.0 inches | 0.79 pounds
Language
English
Type
Paperback
EAN/UPC
9780692602287
BISAC Categories:

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About the Author

Stevan Roberts is the founder of Reach Marketing, bringing over thirty years of executive experience to his current role. As the former CEO of Database Direct and ePost-Direct, he was a pioneer in the e-mail list, database, and business content industries. He also served as the CEO of the InfoGroup subsidiary Edith Roman Associates, where he worked to implement new marketing strategies and customer acquisition and retention tools. He is the coauthor of Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns.

Greg Grdodian is the CEO of Reach Marketing, where he serves as the company's innovation and creative leader. A former president of InfoGroup's Edith Roman subsidiary and former director of audience development of Crain Communications, he has a broad range of experience building audience and database marketing automation technologies. He pioneered the Marketing AI(TM) system to build an autonomous, omni-channel capability for Reach's revenue performance marketing services group.