Marketing AI(TM): From Automation to Revenue Performance Marketing
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About the Author
Stevan Roberts is the founder of Reach Marketing, bringing over thirty years of executive experience to his current role. As the former CEO of Database Direct and ePost-Direct, he was a pioneer in the e-mail list, database, and business content industries. He also served as the CEO of the InfoGroup subsidiary Edith Roman Associates, where he worked to implement new marketing strategies and customer acquisition and retention tools. He is the coauthor of Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns.
Greg Grdodian is the CEO of Reach Marketing, where he serves as the company's innovation and creative leader. A former president of InfoGroup's Edith Roman subsidiary and former director of audience development of Crain Communications, he has a broad range of experience building audience and database marketing automation technologies. He pioneered the Marketing AI(TM) system to build an autonomous, omni-channel capability for Reach's revenue performance marketing services group.