Marketing 4.0: Moving from Traditional to Digital

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Product Details

Price
$25.00  $23.00
Publisher
Wiley
Publish Date
Pages
208
Dimensions
6.2 X 9.1 X 0.7 inches | 0.8 pounds
Language
English
Type
Hardcover
EAN/UPC
9781119341208

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About the Author

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition.

HERMAWAN KARTAJAYA is the founder of MarkPlus, Inc., the largest marketing consulting firm in Indonesia.

IWAN SETIAWAN is COO of MarkPlus, Inc.