Managing Marketing in the 21st Century-4th edition

(Author)
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Product Details

Price
$179.70
Publisher
Wessex, Inc.
Publish Date
Pages
782
Dimensions
8.5 X 11.02 X 1.56 inches | 3.92 pounds
Language
English
Type
Paperback
EAN/UPC
9780986402302
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About the Author

Noel Capon is the R.C. Kopf Professor of International Marketing and consults to leading companies throughout the world. Professor Capon is one of the world's leading experts on key account management. He has published more than eighty articles, book chapters, and books and won the Chazen International Innovation Prize in 1996. He has taught in France, Hong Kong, and the People's Republic of China.