Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath (Author) Dan Heath (Author)
Available

Product Details

Price
$27.00  $24.84
Publisher
Random House
Publish Date
January 02, 2007
Pages
336
Dimensions
5.89 X 8.27 X 1.08 inches | 0.97 pounds
Language
English
Type
Hardcover
EAN/UPC
9781400064281
BISAC Categories:

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About the Author

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.

Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.