Lost in a Gallup: Polling Failure in U.S. Presidential Elections

Pre-Order   Ships Aug 25, 2020

Description

Donald Trump's unexpected victory in the 2016 U.S. presidential election brought sweeping criticism of election polls and poll-based statistical forecasts, which had signaled that Hillary Clinton would win the White House. Surprise ran deep in 2016, but it was not unprecedented. Lost in a Gallup examines in lively and engaging fashion the history of polling flops, epic upsets, unforeseen landslides, and exit poll fiascoes in American presidential elections. Drawing on archival collections and contemporaneous sources, W. Joseph Campbell presents insights on notable pollsters of the past, including George Gallup, Elmo Roper, Archibald Crossley, Warren Mitofsky, and Louis Harris. The story is one of media failure, too, as journalists invariably take their lead from polls in crafting campaign narratives. Lost in a Gallup describes how numerous prominent journalists--including Edward R. Murrow, Jimmy Breslin, Mike Royko, Christopher Hitchens, and Haynes Johnson--were outspoken poll-bashers and critics. In assessing polling's messy, uneven, and controversial past, Campbell emphasizes that although election polls are not always wrong, their inherent drawbacks invite skepticism and wariness. Readers will come away better prepared to weigh the efficacy and value of pre-election polls in presidential races, the most important of all American elections.

Product Details

Price
$29.95  $26.96
Publisher
University of California Press
Publish Date
August 25, 2020
Pages
336
Language
English
Type
Hardcover
EAN/UPC
9780520300965
BISAC Categories:

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About the Author

W. Joseph Campbell is an American writer, historian, media critic, and blogger who is the author of six other books, including the award-winning Getting It Wrong: Debunking the Greatest Myths in American Journalism.