Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Paul Smith (Author)
Available

Description

Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today's leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.

Product Details

Price
$27.99  $25.75
Publisher
Amacom
Publish Date
August 10, 2012
Pages
280
Dimensions
6.34 X 1.15 X 9.28 inches | 1.25 pounds
Language
English
Type
Hardcover
EAN/UPC
9780814420300

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About the Author

PAUL SMITH is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated leadership and communications trainer for P&G's management training colleges.

Reviews

"By taking Smith's instructions to heart and becoming master storytellers, we may all avoid fidgeting, glassy-eyed audiences in the future." --ABA Banking Journal
..".provid[es] the literary tools to create great stories that can teach, motivate and lead." --Wharton Magazine
"If you are a speaker, a teacher, a friend, a pastor, a worker, a leader...you will learn from this book! PICK IT UP!" --I'd Rather Be Craving blog
..".touts the value of story telling as a communication tool for business people." --800-CEO-Read
..".outlines a comprehensive, yet very practical guide to telling stories in business...a must read for anyone who engages with customers, stakeholders and employees." --CMSWire.com
..".thoughtful, meaty, comprehensive and seriously useful... profoundly straightforward and helpful..." --Authentic Organizations
"getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after." --getAbstract
ExecRank Distinction Awards for Business Books 2012
"The book is chock full of great stories and clear, simple techniques you can use to be a better storyteller." --thoughtLeaders
The Influential Marketing Book Award 2012
..".brilliant...filled with rare insights and 'you had to be there' style stories, this book lives up to its promise of using storytelling to deliver powerful lessons." --Rohit Bhargava blog
"Packed with a wide variety of stories and scores of key lessons on leadership, Lead with a Story is an engaging and informative resource for any leader." --Soundview blog
"Get a jump start on developing your own bank of leadership stories and check out Lead with a Story today." --Seven Story Learning
..".this practical resource gives readers the guidance they need to deliver stories to stunning effect." --Abduzeedo Design Inspiration
27 Gen: Generational Learning Works Both Ways 12 Best Books 2012
NOOP (Exploring the Networked Economy) 40 Best Influence & Persuasion Books 2013
..".offers interesting, engaging and practical advice for effectively crafting your own stories to better accomplish your personal and organizational goals." --The Journal of Healthcare Contracting
"If you brief people, make speeches, or give presentations to your board or other groups, the book is worth your time." --Musings from the CU Suite
"[Smith's] depth of understanding on how to craft great stories...has him doing some of the most important work of our time on the subject." --Ryan Powell blog
Masters in Communications 100 Influential Books Every Communications Major Must Read 2014
"I've been searching for an excellent book on storytelling in business. And I found it: Paul Smith's Lead with a Story." --Speaking Practically
"I truly adore this book and recommend it to busy executives who want a quick source of material to use in their presentations and communications." --Speaking Practically
"Paul Smith is the consummate storyteller, but he is also a generous, sharing teacher who imparts a great deal of wisdom in his book." --ForeWord Reviews
..".anyone could pick up the book, understand the actionable advice, and begin telling their own stories right away." --SalesEngine.com
"Take your leadership skills to a higher level by crafting business stories that captivate, convince, and inspire!" --Management is a Journey
"Buy this book and let it help you find your story. Let Paul Smith show you how to tell that story." --PCB007
..".shows readers how to tell stories that build bridges into their future. If you want to go far, combine your competence with storytelling." --Leadership Freak
..".full of ideas on how to use narratives to engage your listener." --Financial Times