It's Not about the Coffee: Leadership Principles from a Life at Starbucks

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Product Details

Blackstone Audiobooks
Publish Date
6.06 X 1.19 X 6.57 inches | 0.5 pounds
Compact Disc

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About the Author

Howard Behar is the former president of Starbucks Coffee Company North America and Starbucks Coffee International. He joined Starbucks in 1989 as vice president of sales and operations and oversaw the retail business growth from 28 stores to more than 400 stores in six years.

Malcolm Hillgartner is an actor, author, playwright, and professional narrator. Under the name Jahnna N. Malcolm, he and his wife, Jahnna Beecham, have written over one hundred books for young readers; their musicals have played in theaters across America. His audiobook credits include works by Dean Koontz, Nelson Algren, and William F. Buckley Jr.

Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestsellers Onward: How Starbucks Fought for Its Life without Losing Its Soul and Pour Your Heart into It.


The tips inside are intelligent, heartfelt, tested and honed in reality. Bravo.

-- "David Allen, author of Getting Things Done "

It's Not About the Coffee offers the true ingredients for enduring results: a set of proven principles we can all aspire to work and live by.

-- "Bob Fisher, former chairman, Gap Inc. "

"Howard Behar, the keeper of Starbucks' soul for many years, has given us a book about how to succeed anywhere--not just in business. His ten principles should be required reading for every government official and college president."

-- "Former US Senator Bill Bradley"

"The voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills."

-- "Publishers Weekly"