Introduction to Neuromarketing & Consumer Neuroscience

Available

Product Details

Price
$40.00
Publisher
Neurons Inc
Publish Date
Pages
204
Dimensions
8.5 X 11.02 X 0.53 inches | 1.47 pounds
Language
English
Type
Paperback
EAN/UPC
9788799760206
BISAC Categories:

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About the Author

Dr. Thomas Z. Ramsøy is one of the leading scholars and practitioners of applied neuroscience. Besides being the director of the Center for Decision Neuroscience at the Copenhagen Business School, he is also the FOunder and CEO of Neurons Inc, a world-wide applied neuroscience company. Dr. Ramsøy publishes extensively on the application of neuroscience tools and insights into business and society, and in his commercial company he tests anything between consumer responses to robots, how store aisle make-overs affect stress, and how leaders can become better decision-makers through reducing their mental workload.