Intelligent Content: A Primer

Ann Rockley (Author) Charles Cooper (Author)
& 1 more
Available

Description

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.

Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management.

Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Product Details

Price
$24.95
Publisher
XML Press
Publish Date
September 25, 2015
Pages
144
Dimensions
5.5 X 0.39 X 8.5 inches | 0.51 pounds
Language
English
Type
Paperback
EAN/UPC
9781937434465

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About the Author

The author, an attorney and university administrator, is founder of nontradlaw.net, the primary website for nontraditional law students.