Social media marketing refers to the utilization of social media platforms as well as websites to promote a product or service. Most of these social media platforms come with their own built-in data analytics tools which allow companies to track the progress, success, as well as the engagement of ad campaigns. On a strategic level, social media marketing involves the management of the implementation of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone." For one to use social media effectively, you should learn to allow customers and internet users to post user-generated content rather than use marketer-prepared advertising copy. You may have come across or heard the phrase 'one for the gram' several times the past couple of years. It is all the rage today in the world of social networking. Everybody wants to share their lives in the form of pictures and videos with others. From trips you have taken to people you have met, there is very little that one cannot post on social media from their day to day lives. The number of people at any given time on their smartphones or computers is remarkably high. Just look around you. Chances are, there is somebody nearby using a laptop or smartphone right now. People join social media to connect with friends and family, among other things. Instagram especially ranks quite high in social media use, with its ease of use and access for anybody with a good internet connection. Instagram is also quite appealing to people as they are able to share photos and images, making memories, and having a place to see what friends and family are up to. This makes it a popular platform to share. The potential of this particular site is quite impressive, with its ability to cut across geographic locations and reach a large number of people at once. This is why I bring you this book. Imagine the opportunities it holds for you and your business. All the people waiting for you to show them what you offer. Instagram avails a ready market for your product or service. The millions of Instagram users today are an audience to which you can make your pitch, market your product or service. Furthermore, they also make up potential clients for immediate and future sales. To be able to tap into this platform, use it to your business advantage, because it would be the move that takes your business to the next level. Instagram has become an essential platform for you to further your marketing campaigns.