Innovative B2B Marketing: New Models, Processes and Theory

(Author)
Available

Product Details

Price
$31.99
Publisher
Kogan Page
Publish Date
Pages
312
Dimensions
6.14 X 0.65 X 9.21 inches | 0.97 pounds
Language
English
Type
Paperback
EAN/UPC
9780749480806
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About the Author

Simon Hall is a marketing innovator with over 20 years' experience in Technology and Services Marketing. He has served as UK Chief Marketing Officer for Dell as well as senior roles at Acer, Microsoft and Toshiba. In 2016 Simon founded NextGen Marketing Solutions. Simon is a Course Director with the Chartered Institute of Marketing (CIM), a B2B council member with The Institute of Direct and Digital Marketing (IDM), the Internal Consulting Group's (ICG) Global Thought Leader for B2B Marketing, and a member of the European CMO Council.