Innovation on Tap: Stories of Entrepreneurship from the Cotton Gin to Broadway's Hamilton

Eric B. Schultz (Author)


Innovation on Tap is the story of innovation in America told through the eyes of 25 entrepreneurs, from Eli Whitney and his cotton gin to Lin-Manuel Miranda and his Broadway smash, Hamilton.

The stories illustrate the sweep and impact of innovation. From razor blades, insurance, and baseball to smart cities, online running communities, and cybersecurity, innovators across three centuries gather in an imaginary barroom to discuss the essential themes of entrepreneurship--Mechanization, Mass Production, Consumerism, Digitization, and Sustainability--while emphasizing and reemphasizing the importance of community to their success.

Product Details

$27.95  $25.71
Greenleaf Book Group Press
Publish Date
October 29, 2019
6.3 X 9.0 X 1.2 inches | 1.28 pounds

Earn by promoting books

Earn money by sharing your favorite books through our Affiliate program.

Become an affiliate

About the Author

Eric has spent his career in entrepreneurial and leadership roles, including as senior vice president of Midwest operations for American Cablesystems, co-founder and president of Atlantic Ventures, and chairman and CEO of Sensitech, a venture-backed business twice named to the Inc. 500 before being acquired by Carrier Corporation.

Eric served as a CEO-partner with Ascent Ventures, as executive chairman of HubCast, on the board of advisors of the Avedis Zildjian Company and Windover LLC, and as a mentor for student start-up teams in the Brown University B-Lab.

His nonprofit historical work includes chairing the Gettysburg Foundation and the New England Historic Genealogical Society.

He is co-author of Food Foolish: The Hidden Connection Between Food Waste, Hunger, and Climate Change, and King Philip's War: The History and Legacy of America's Forgotten Conflict, and author of Weathermakers to the World. His most recent book is a history of entrepreneurship in America, "Innovation on Tap."

Eric has a bachelor's degree in history from Brown University and an MBA from Harvard Business School.

Eric's blog is "The Occasional CEO" at where he posts updates to Innovation on Tap. He can also be found on Twitter at @ericebs and on LinkedIn.


"One of the most unique and useful books on entrepreneurship I've ever read. Eric deftly guides us through a journey with history's greatest entrepreneurs - their innovations, incredible obstacles, and drama that fueled their historic impact. Every chapter and every page offers modern entrepreneurs unique lessons and insights to succeed in their own ventures."

- CJ Cornell, serial entrepreneur and author, The Age of Metapreneurship, The Startup Brain Trust

"When Eric Schultz writes about the birth of jazz and Hamilton's rise on Broadway, he reminds us that social and cultural innovation can transform the world every bit as much as the latest technological breakthrough."

-- Craigie Zildjian, CEO, Avedis Zildjian Company, Cymbal makers since 1623

"Eric Schultz is a talented CEO and entrepreneur who guided the growth and sale of Sensitech, an Ascent portfolio company. Whether you are a serial entrepreneur or just launching your first start-up, you will find important lessons and wisdom in the entertaining stories of innovation and community that Eric shares in Innovation on Tap."

--Matt Fates, General Partner, Ascent Venture Partners