Influence: Science and Practice

Robert Cialdini (Author)
Available

Product Details

Price
$39.99  $36.79
Publisher
Pearson
Publish Date
July 29, 2008
Pages
260
Dimensions
6.0 X 8.9 X 0.6 inches | 0.65 pounds
Language
English
Type
Paperback
EAN/UPC
9780205609994
BISAC Categories:

Earn by promoting books

Earn money by sharing your favorite books through our Affiliate program.

Become an affiliate

About the Author

Robert B. Cialdini is Regents' Professor of Psychology and Marketing at Arizona State University, where he has also been named W. P. Carey Distinguished Professor of Marketing. He has taught at Stanford University and Harvard's Kennedy School of Government. He has been elected president of the Society of Personality and Social Psychology. He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to Social Psychology, and the (inaugural) Peitho Award for Distinguished Contributions to the Science of Social Influence. Dr. Cialdini attributes his interest in social influences to the fact that he was raised in an entirely Italian family, in a predominantly Polish neighborhood, in a historically German city (Milwaukee), in an otherwise rural state.

Reviews

Here's what people are saying about the material in INFLUENCE: Science and Practice

"This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy." -ROGER FISHER, Director, Harvard Negotiation Project, Co-author of "Getting to Yes."


"For marketers, it is among the most important books written in the last 10 years." -JOURNAL OF MARKETING RESEARCH


"The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row." -GREG RENKER, President, Guthy-Renker


"It would be marvelous reading for students taking Social Psychology." -DAVID MYERS, Hope College


"The book is tremendously entertaining and very popular with students. It makes excellent reading for a Consumer Behavior or Advertising class." -ALAN J. RESNIK, Portland State University


"INFLUENCE should be required reading for all business majors." -JOURNAL OF RETAILING