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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

(Author)
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success - Flores, L.
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Description

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Product Details

Price
$76.99
Publisher
Palgrave MacMillan
Publish Date
Pages
255
Dimensions
6.0 X 9.0 X 0.57 inches | 0.81 pounds
Language
English
Type
Paperback
EAN/UPC
9781349464883

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About the Author

LAURENT FLORES Founder of CRMMETRIX, a company that specializes in measuring digital marketing effectiveness for Fortune 500 companies worldwide from its New York, Cincinnati, Paris and Singapore offices. Dr. Flores is Professor of Marketing at INSEEC Business School.
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