How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
L. Flores
(Author)
Description
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.Product Details
Price
$54.99
Publisher
Palgrave MacMillan
Publish Date
January 01, 2014
Pages
255
Dimensions
6.0 X 0.57 X 9.0 inches | 0.81 pounds
Language
English
Type
Paperback
EAN/UPC
9781349464883
BISAC Categories:
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About the Author
LAURENT FLORES Founder of CRMMETRIX, a company that specializes in measuring digital marketing effectiveness for Fortune 500 companies worldwide from its New York, Cincinnati, Paris and Singapore offices. Dr. Flores is Professor of Marketing at INSEEC Business School.
