How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
L. Flores (Author)
January 01, 2014
6.0 X 0.57 X 9.0 inches | 0.81 pounds
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About the Author
LAURENT FLORES Founder of CRMMETRIX, a company that specializes in measuring digital marketing effectiveness for Fortune 500 companies worldwide from its New York, Cincinnati, Paris and Singapore offices. Dr. Flores is Professor of Marketing at INSEEC Business School.