How to Measure Anything: Finding the Value of Intangibles in Business

Available

Product Details

Price
$50.00  $46.00
Publisher
Wiley
Publish Date
March 17, 2014
Pages
432
Dimensions
6.1 X 9.1 X 1.3 inches | 1.55 pounds
Language
English
Type
Hardcover
EAN/UPC
9781118539279

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About the Author

DOUGLAS W. HUBBARD is the inventor of Applied Information Economics (AIE), a measurement methodology that has earned him critical praise from The Gartner Group, Giga Information Group, and Forrester Research. He is an internationally recognized expert in the field of decision analysis and challenging measurements and is a popular speaker at numerous conferences. He has written articles for Information Week, CIO Enterprise, and DBMS Magazine. He is the author of The Failure of Risk Management: Why It's Broken and How to Fix It and Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities.