Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Available

Product Details

Price
$25.00  $23.25
Publisher
Wiley
Publish Date
Pages
448
Dimensions
6.1 X 8.8 X 1.1 inches | 1.2 pounds
Language
English
Type
Paperback
EAN/UPC
9781119164005

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About the Author

Luke Sullivan (Savannah, GA; heywhipple.com) is author of the advertising/copywriting bestseller, "Hey Whipple, Squeeze This." After 32 years in the advertising business at elite agencies like Fallon, The Martin Agency, and GSD&M, he is now chair of the advertising department at the Savannah College of Art and Design. His clients have included United Airlines, AT&T, Miller Lite, and SunTrust.

Edward Boches, (Boston, MA; edwardboches.com) is an advertising consultant and speaker, writes a popular advertising industry blog (Creativity Unbound) and is a Professor of Advertising at Boston University.. He joined the faculty in 2012 after 30 years as a partner at Mullen. During his tenure at Mullen, the agency grew from a 12-person local shop to one of the most highly regarded agencies in America. Edward has created award-winning advertising and social media campaigns for brands that include General Motors, Google, Lending Tree, Monster.com, Smartfood, Timberland and dozens of others. "When I Grow Up," a commercial he helped create for Monster.com, remains among the all-time top 10 Super Bowl spots.

Reviews

"The writing is very informal and easy to understand. The authors' wit and humor are also on display. Anyone interested in learning how to write copy for advertisements should read this book." (Choice Connect 2016)