Guerrilla Street Team Guide: Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach Peop
DescriptionAttn: Independent bands and record labels; festival and concert promoters; theatre and publishing companies; retailers and service providers Guerrilla Street Team Marketing can boost sales and improve the market visibility of any band, business, service or product! Learn how to: *Develop a Guerrilla Street Team Marketing Strategy and Calendar *Recruit, train and motivate street team members *Design effective newsletters and street team invitations *Maximize promotional materials' effectiveness *Research your target demographics *Set budgets and measure success *Refine your image and sales goals The music industry is becoming more accessible by the minute and grassroots marketing is one of the only ways beginning artists can gain a presence in the marketplace. In addition to the music industry, the same tactics that work for bands will work for any business!
Morgan James Publishing
June 01, 2008
5.06 X 0.31 X 8.01 inches | 0.31 pounds
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About the Author
Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.
Brad Lovejoy grew up in a peaceful and beautiful setting rural West Virginia and attended his first three years of college at WVU. He played in rock, jam and bluegrass bands throughout his early twenties and worked several (fun, but low-paying) jobs such as whitewater river guide, horseback trail guide, carpenter's assistant, restaurant server and cook anything that would allow him to stay out late and gig on the weekends. Particularly found of outdoor music festivals, he has spent every summer since 1998 working in different areas of production and marketing. Balser took on music industry roles such as college radio host, street team manager, stage manager, assistant production manager, music conference panelist and author. He and his wife, Michelle, moved to Asheville, NC in 2006. Lovejoy is currently working at The Mountain Xpress, an alternative newsweekly, as Assistant Distribution Manager.