Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business

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Description

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. What they need are guerrilla marketing weapons to put energy behind their dreams. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference in your company.

These weapons will add potency to your marketing attack and substantially increase profits. They work for all types of small and medium businesses, even nonprofit organizations. Among them are fourteen powerhouse weapons for start-up businesses and five substantial lifts to already running operations. All are inexpensive to implement and half of them are completely cost free.

Topics covered are:

- Aggressive marketing without cash - The single most valuable business asset - Eight secrets for success in marketing - The weapons that make buying from you easy - Sure-fire tactics that produce instant results - All the strategic offense and defense tools you need to blast your competition, boost your profits, and earn a guerrilla marketer's fortune

Product Details

Price
$55.00
Publisher
Blackstone Audiobooks
Publish Date
December 01, 1998
Dimensions
6.71 X 1.17 X 6.29 inches | 0.58 pounds
Language
English
Type
Compact Disc
EAN/UPC
9780786158102
BISAC Categories:

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About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 57 other business books. His books have sold 20 million copies worldwide. And his guerrilla concepts have influenced marketing so much that his books appear in 60 languages and are required reading in MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States---as Senior VP at J.Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. He has been part of the creative teams that made household names of many of the most famous brands in history including: The Marlboro Man and The Pilsbury Doughboy. Jay sadly passed away on October 10, 2013 and was the Chairman of Guerrilla Marketing International and the Guerrilla Marketing Association. He transformed so many lives and businesses as the Father of Guerrilla Marketing.

Barrett Whitener has been narrating audiobooks since 1992. His recordings have won several awards, including the prestigious Audie and seven Earphones Awards. AudioFile magazine has named him one of the Best Voices of the Century. He lives in Washington, DC.