Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business

Jay Conrad Levinson (Author) David Hilder (Read by)
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Description

When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative take-no-prisoners approach to marketing for the small-business owner. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinson's wisdom on: the fastest-growing markets, with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twenty-first century. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have.

Product Details

Price
$29.95
Publisher
Blackstone Audiobooks
Publish Date
June 15, 2010
Dimensions
5.4 X 0.6 X 7.5 inches | 0.15 pounds
Language
English
Type
MP3 CD
EAN/UPC
9781441745170
BISAC Categories:

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About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

Edward Lewis (a.k.a. David Hilder) is a stage, film, and television actor. He has narrated unabridged audiobooks for over eighteen years and has recorded more than two hundred titles, spanning works of fiction and nonfiction.