Guerrilla Marketing for Mortgage Brokers: How to Steal Customers from Your Competition (Revised)
DescriptionIn his groundbreaking book, ""Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition,"" Certified Guerrilla Marketing Coach David Hancock teaches readers how to crush competitors and discover exactly why business slows down in tough economic times--and exactly what they can do about it.
Morgan James Publishing
September 01, 2007
6.21 X 0.5 X 8.9 inches | 0.68 pounds
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About the Author
David L. Hancock is a former, nationally recognized mortgage broker and now founder of Morgan James Publishing which he has taken from a start-up to a $10 million business and was ranked number 44 on Fast Company's ?Fast 50? Companies for 2006. Hancock was even named a Finalist in the Best Chairman category in The 2006 American Business Awards. Hailed as ?the business world's own Oscars? by the New York Post (April 27, 2005), The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace. David L. Hancock has been in marketing his entire life. As a former Mortgage Banker, Public Speaker, Author, Certified Guerrilla Marketing Coach and Publisher, Hancock knows what its like to compete in the marketplace for a prospects time.
Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 57 other business books. His books have sold 20 million copies worldwide. And his guerrilla concepts have influenced marketing so much that his books appear in 60 languages and are required reading in MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States---as Senior VP at J.Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. He has been part of the creative teams that made household names of many of the most famous brands in history including: The Marlboro Man and The Pilsbury Doughboy. Jay sadly passed away on October 10, 2013 and was the Chairman of Guerrilla Marketing International and the Guerrilla Marketing Association. He transformed so many lives and businesses as the Father of Guerrilla Marketing.