Guerrilla Marketing for Franchisees: 125 Proven Strategies, Tactics and Techniques to Increase Your Profits
DescriptionMANY FRANCHISEES enter into a franchise business and think owning their own business will be much easier than it really is. Consequently, they often become discouraged from not experiencing the success they thought they signed up for. Other franchisees don't understand marketing and what it actually takes to grow their business. Many franchisees have a false sense of security thinking that the sales will automatically come because they signed up for a "turn key," established business. Of course successful franchisees and franchisors know that at that end of the day, the success of each franchise business comes down to the operating franchisee. Guerrilla Marketing for Franchisees teaches franchisees how to own their success and failures, what marketing is and what it takes to compete in today's tough business environment. Guerrilla Marketing defines Marketing as "every bit of contact you or anyone in your company has with any part of the public." The wide misconception among franchisees worldwide is that the brand they sign up with will carry their success and all they need to do is open the doors and operate their business. In most cases this is simply not true. Franchisees need to take on more marketing responsibility, learn what works and what doesn't work, so they can focus on effective, low cost marketing strategies. With over 14 million Guerrilla Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history; because it works. Guerrilla Marketing for Franchisees teaches franchisees: . How to write a powerful,7-step marketing plan and prepare a successful marketing attack . How to successfully launch & maintain an ongoing marketing attack using up to 100 marketing weapons; 62 of which are low cost or cost next to nothing. . How to understand their role as a franchisee when it comes to their own local store marketing . How to reach and even exceed their sales and profit goals and much more. Guerrilla Marketing for Franchisees teaches franchisees how to take action and provides them with the tools and know-how to do so.
Morgan James Publishing
April 01, 2007
5.97 X 0.67 X 9.03 inches | 0.87 pounds
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About the Author
Todd is the CEO of Guerrilla Marketing Strategies based in Phoenix Arizona. He has spent his entire career owning and operating businesses. His most recent business was a multi unit, franchise area developer where he managed 120 employees. He consistently grew at an average of 12% year over year, while the company growth average was 6.5%. He has mastered the art of marketing and is currently a marketing consultant, keynote speaker and facilitator on the subject of Guerrilla Marketing- achieving more with less. As an author, Todd has teamed with Jay Conrad Levinson, the Father of Guerrilla Marketing, to develop Guerrilla Marketing Mastery for Franchisees. He is also a co-author of the soon to be released book, Customer Service...Some People Just Don't Get it.
Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 57 other business books. His books have sold 20 million copies worldwide. And his guerrilla concepts have influenced marketing so much that his books appear in 60 languages and are required reading in MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States---as Senior VP at J.Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. He has been part of the creative teams that made household names of many of the most famous brands in history including: The Marlboro Man and The Pilsbury Doughboy. Jay sadly passed away on October 10, 2013 and was the Chairman of Guerrilla Marketing International and the Guerrilla Marketing Association. He transformed so many lives and businesses as the Father of Guerrilla Marketing.