Guerrilla Marketing for Coaches: Six Steps to Building Your Million-Dollar Coaching Practice



The coaching profession has experienced phenomenal growth over the past decade, and has become an accepted way for people and organizations to improve performance. In response to this demand, professionals from around the world are getting into coaching. Unfortunately, despite the growth of the coaching field, many coaches struggle to attract clients and charge what they are worth.
It doesn't have to be this way!
"Guerrilla Marketing for Coaches" provides a practical, step-by-step guide for coaches who want to fill their practice with desirable clients, and build a firm that generates wealth. Follow the six steps in this book--along with the many success stories from top coaches in the field--and you are on your way to having a million-dollar firm. You discover:
* The top ways to attract clients and fill your practice--without spending much, if any, money.
* The proven conversations to close deals and get hired.
* How to build a firm that generates wealth for you, and make money even if you are not working directly with clients.
Join Guerrilla Marketing founder Jay Conrad Levinson and acclaimed coach trainer Andrew Neitlich as they guide you to true success in this booming profession.

Product Details

$19.95  $18.35
Morgan James Publishing
Publish Date
April 01, 2012
5.98 X 0.59 X 9.02 inches | 0.86 pounds

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About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 57 other business books. His books have sold 20 million copies worldwide. And his guerrilla concepts have influenced marketing so much that his books appear in 60 languages and are required reading in MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States---as Senior VP at J.Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. He has been part of the creative teams that made household names of many of the most famous brands in history including: The Marlboro Man and The Pilsbury Doughboy. Jay sadly passed away on October 10, 2013 and was the Chairman of Guerrilla Marketing International and the Guerrilla Marketing Association. He transformed so many lives and businesses as the Father of Guerrilla Marketing.
Andrew Neitlich received his undergraduate degree from Harvard College in 1987 and his MBA from Harvard Business School in 1991. He is the founder and director of the Center for Executive Coaching at, an Approved Coach Training Program (ACTP) with the International Coach Federation that has trained over 1,000 coaches from around the world. Graduates include professionals who have held leadership roles in many organizations, including FedEx, A ac, Microsoft, Cisco Systems, Ascension Healthcare, Kaiser Permanente, the United States Air Force, Florida Institute of Technology, University of Minnesota, the United States Department of Defense, Macy's, the NBA, and Deloitte Consulting.


"Jay Conrad Levinson and Andrew Neitlich bring to the professional industry creative, powerful, and brilliant insights that if followed will result in a million dollar practice." --Jim Reilly, Keys to the Business

"Guerilla Marketing for Coaches" is more than a marketing blueprint, it's a six step Business Building Bible for Coaches -- buy it, read it, do it and you will maximize results for your clients, colleagues and your career!" --Bill Lang, Creator of the "Scores on the Board--Skill Building System" and Principal, The Human Performance Company