Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success
Jay Conrad Levinson (Author)
DescriptionFrom the author of the best-selling Guerilla Marketing series, here is the received wisdom by "guerilla guru" Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.
January 18, 1993
5.9 X 0.5 X 8.9 inches | 0.75 pounds
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About the Author
Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 57 other business books. His books have sold 20 million copies worldwide. And his guerrilla concepts have influenced marketing so much that his books appear in 60 languages and are required reading in MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States---as Senior VP at J.Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. He has been part of the creative teams that made household names of many of the most famous brands in history including: The Marlboro Man and The Pilsbury Doughboy. Jay sadly passed away on October 10, 2013 and was the Chairman of Guerrilla Marketing International and the Guerrilla Marketing Association. He transformed so many lives and businesses as the Father of Guerrilla Marketing.