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DescriptionThis 2 Disc CD set contains 1 Audio CD running over 60 minutes and 1 BONUS Data CD containing 3 highly celebrated Digital Books.
1. Guerrilla Marketing: Put Your Advertising on Steroids by Jay Conrad Levinson.
2. How to Get Richer in Your Own Business by David Garfinkel and Audri Lanford
3. Multimillion-Dollar Secrets of Selling Information Online by David Garfinkel
Morgan James Publishing
November 01, 2006
5.38 X 0.55 X 7.48 inches | 0.26 pounds
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About the Author
Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 57 other business books. His books have sold 20 million copies worldwide. And his guerrilla concepts have influenced marketing so much that his books appear in 60 languages and are required reading in MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States---as Senior VP at J.Walter Thompson, and in Europe, as Creative Director of Leo Burnett Advertising. He has been part of the creative teams that made household names of many of the most famous brands in history including: The Marlboro Man and The Pilsbury Doughboy. Jay sadly passed away on October 10, 2013 and was the Chairman of Guerrilla Marketing International and the Guerrilla Marketing Association. He transformed so many lives and businesses as the Father of Guerrilla Marketing.
David Garfinkel has been described as the world's greatest copywriting coach. He is former McGraw-Hill World News San Francisco Bureau Chief and creator of the highly-acclaimed Copywriters Podcast. David has consulted on marketing with businesses in more than 100 industries, with clients ranging in size from Time-Life Books, IBM, and Agora Financial, to one- and two-person businesses each making millions of dollars a year. David currently resides in San Francisco, California.