Groundswell: Winning in a World Transformed by Social Technologies (Expanded, Revised)

Available

Product Details

Price
$22.00  $20.24
Publisher
Harvard Business Review Press
Publish Date
Pages
332
Dimensions
5.57 X 0.9 X 8.29 inches | 0.77 pounds
Language
English
Type
Paperback
EAN/UPC
9781422161982

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About the Author

Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

Reviews

"If you haven't read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it." - Business 2 Community