Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses

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Product Details

Price
$27.95  $25.71
Publisher
Amacom
Publish Date
Pages
288
Dimensions
6.3 X 1.1 X 9.2 inches | 1.2 pounds
Language
English
Type
Hardcover
EAN/UPC
9780814436134
BISAC Categories:

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About the Author

E. FREYA WILLIAMS advises organizations, including Coca Cola, Kraft, SAP, and the UN, on how to incorporate sustainability and social good into their brands. The co-founder of OgilvyEarth, she is now CEO of Futerra, North America, and also served as EVP of Business+Social Purpose at Edelman. Her expertise has been featured in Newsweek, The Financial Times, and on NPR.

Reviews

"A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability." --Kirkus Reviews
"The author mixes research, interviews and great examples with aplomb to create an interesting, thoughtful read that can act as a catalyst for change for probably almost any organisation." --Autamme
..".plenty of info here for entrepreneurs to sink their teeth into, such as the six factors that are key to combining sustainability and profitability." --GrowBizMedia
..".making sustainability relevant to the mainstream...a very readable work on a subject that often receives a dull treatment." --The Irish Times
"Along with facts and figures comes valuable, pragmatic guidance on how you can replicate the thriving victories of these companies in your own business." --Internal Auditing
..".a fascinating account, well-written, thoughtful, and loaded with rich anecdotes." --The Globe and Mail
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