Global Content Strategy: A Primer

Val Swisher (Author)
Available

Description

When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer.

Because of this, more and more companies are translating more content into more languages every day. But few companies have a strategy for managing their global content.

Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.

About the Author

Val Swisher, CEO of Content Rules, is an expert in global content strategy, content management, content development, and terminology management. Val helps her customers, who include Google, Cisco, Illumina, Facebook, and Rockwell Automation, solve complex content problems by analyzing their content and the way it is created.

Product Details

Price
$24.95
Publisher
XML Press
Publish Date
October 13, 2014
Pages
100
Dimensions
5.5 X 0.27 X 8.5 inches | 0.37 pounds
Language
English
Type
Paperback
EAN/UPC
9781937434403

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