Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

Nick Westergaard (Author)
Available

Product Details

Price
$21.95
Publisher
Amacom
Publish Date
May 12, 2016
Pages
240
Dimensions
5.8 X 0.8 X 8.2 inches | 0.9 pounds
Language
English
Type
Hardcover
EAN/UPC
9780814437315

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About the Author

NICK WESTERGAARD is Chief Brand Strategist at Brand Driven Digital; host of the popular On Brand podcast; and producer and host of the Social Brand Forum, the Midwest's premier digital marketing event. An in-demand speaker, he also teaches branding and marketing at the University of Iowa.

Reviews

..".demystifies digital marketing so that it will make sense to and for any business....with lots of good examples, the book shows businesses exactly how to do more with less."--Retail Observer
..".offers a framework I like with lots of practical guidance on how to evaluate possibilities, overcome obstacles, and generate measurable results." --Martin Zwilling, Forbes.com
"Don't be surprised if your copy quickly becomes a highlighted, sticky-noted mess...and lands on your shelf of go to resources." --Lead, Follow...or Get out of the Way
..".distills a realm of marketing know-how into chunks even a small organization can capitalize on." --Online Searcher
..".provides an entire system for scrappy marketing, starting with the steps you can't miss...a practical guide to helping you achieve big results on a small budget." -Mashable
..".packed with practical tips and relatable examples and case studies to will help you take your marketing to the next level without having to increase your budget a dollar." --Inc
..".this is a must-read. Learn how to maximize your budget and make smarter choices to grow awareness of your brand." --Inc