Generation Share: The Change-Makers Building the Sharing Economy

Benita Matofska (Author) Sophie Sheinwald (Photographer)


The rising economic inequality that followed the worldwide recessions of the late 2000s led many to question the prevailing modes of capitalism that brought about this state of affairs. Since then, innovative forms of wealth redistribution have sprung up around the world in response, some fueled by anger and despair, others by hope and good will. In this book, Benita Matofska tells the story of one of the simplest, yet most revolutionary, of these new methods: sharing.

Generation Share builds on the foundations Matofska laid in her successful TED talk, taking readers on a global journey to meet the inspiring people building this new "sharing economy." She introduces us to the everyday visionaries from around the world who are reinvigorating businesses like cafes, restaurant kitchens, and sports clubs to expand our conceptions of property and ownership. She introduces readers to innovators like the creator of a food sharing app that connects citizens with local supermarkets and restaurants to help ensure that food waste becomes a thing of the past; and numerous others around the world who happily choose to share their knowledge, their possessions, and even their homes with total strangers. Illustrated throughout with photography from coauthor Sophie Sheinwald, Generation Share is an inspiring look at a phenomenon whose effects continue to ripple through the global economy.

Product Details

Price: $40.00  $36.00
Publisher: Policy Press
Published Date: June 17, 2019
Pages: 304
Dimensions: 9.0 X 0.8 X 10.2 inches | 3.2 pounds
Language: English
Type: Paperback
ISBN: 9781447350101
BISAC Categories:

Earn by promoting books

Earn money by sharing your favorite books through our Affiliate program.

Become an affiliate

About the Author

Benita Matofska is founder of The People Who Share and Global Sharing Week. Sophie Sheinwald is a photographer who focuses on brand photography.


"A must read for change makers everywhere who seek lasting, systemic change with multiple benefits. This timely, inspirational read shows through tangible examples how sharing can bring people together, meet basic needs, and reduce waste. Nothing could be more relevant given the mounting social, economic, and environmental crises."--Neal Gorenflo, Co-founder and Executive Director of Shareable and Executive editor, Sharing Cities: Activating the Urban Commons
"If we're serious about living within the means of our life-giving planet, a sharing economy will be absolutely essential. This is a hopeful and inspiring book setting out positive ways forward."
--Caroline Lucas, MP for Brighton Pavilion
"A marvellous and inspiring celebration of sharing across the world and across generations, written by one of the most knowledgeable and passionate authorities in the field. The stories gathered by the author are diverse, magical and heart-warming."
--Patrick Andrews, social innovation lawyer
"We all need inspiration and this book provides that much-needed shot in the arm to inspire and challenge. Buy it and share!"
--Lindsay Boswell, Chief Executive, FareShare