From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War

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Vividly reminiscent of the goings-on at Sterling Cooper--the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products--this is the story of what Madison Avenue was really like in the '60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.

Product Details

Simon & Schuster
Publish Date
July 20, 2010
5.0 X 0.9 X 7.6 inches | 0.45 pounds
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About the Author

Jerry Della Femina has worked in the advertising industry for over fifty years, and he was an adviser on the first season of the hit television show Mad Men.


"Brilliant. . .Best enjoyed after a three-martini lunch." -GQ (UK)
"Reads like the transcript of a tape made at a bar or cocktail party with the recorder propped up next to the raconteur at the center of the crowd." -Salon
"When there was some debate about whether something was accurate or not, Jerry said 'You're not even close. It was so much worse than what you're seeing on the show.'"

--Matthew Weiner, creator and executive producer of Mad Men (GQ)
"The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon."

--Maurice Saatchi, co-founder of Saatchi & Saatchi and M&C Saatchi