From an Idea to Nike: How Marketing Made Nike a Global Success

Available

Product Details

Price
$6.99  $6.43
Publisher
Clarion Books
Publish Date
Pages
128
Dimensions
5.2 X 7.4 X 0.4 inches | 0.35 pounds
Language
English
Type
Paperback
EAN/UPC
9781328453631

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About the Author

Lowey Bundy Sichol is an author and founder of Case Marketing, a specialized writing firm. She coauthored Best Practice Cases in Branding (Pearson, 2015) with Kevin Lane Keller, E. B. Osborn Professor of Marketing at Dartmouth. Lowey lives in Illinois with her husband, three children, and two very energetic dogs. www.loweysichol.com

Reviews

"Readers will enjoy the details about athletes such as Michael Jordan, Tiger Woods, and Lance Armstrong and strategies behind their endorsement deals....Quotes and 'fun facts' add interest."-School Library Journal