Franchise: The Golden Arches in Black America

Marcia Chatelain (Author)
Available

Product Details

Price
$28.95  $26.63
Publisher
Liveright Publishing Corporation
Publish Date
January 07, 2020
Pages
336
Dimensions
6.4 X 1.1 X 9.5 inches | 1.3 pounds
Language
English
Type
Hardcover
EAN/UPC
9781631493942

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About the Author

Marcia Chatelain is a Provost's Distinguished Associate Professor of History and African American Studies at Georgetown University. She is a leading public voice on the history of race, education, and food culture. The author of South Side Girls: Growing up in the Great Migration, Chatelain lives in Washington, DC.

Reviews

Franchise is a stunning story of post-1960s urban black America, a tale of triumph and good intentions, but also of tragic consequences for race relations, poverty, and dietary health. Marcia Chatelain has done superb research and writes as a great storyteller. This is an important book, showing that civil rights successes led to burgers under black ownership as much as ballots for social change. Chatelain makes us see black capitalism in all its mixed blessings.--David W. Blight, Yale University, and author of the Pulitzer Prize-winning Frederick Douglass: Prophet of Freedom
Franchise is a stunning story of post-1960s urban black America, a tale of triumph and good intentions, but also of tragic consequences for race relations, poverty, and dietary health. Marcia Chatelain has done superb research and writes as a great storyteller. This is an important book, showing that civil rights successes led to burgers under black ownership as much as ballots for social change. Chatelain makes us see black capitalism in all its mixed blessings.--David W. Blight, Yale University, and author of the Pulitzer Prize-winning Frederick Douglass: Prophet of Freedom
An impeccably researched examination of McDonald's and how the franchise was once intended as a path to economic freedom in Black communities. A fascinating, overlooked perspective on a US institution.--Karla Strand, Ms. Magazine
Well-written... Emphasizes how today's conversations around fast food in America were shaped by government policies, and examines how the fast-food industry is connected to Black Lives Matter and other social change movements.... Invaluable for those studying the intersections of race, economics, and business in the United States.--Sarah Schroeder, Library Journal
Chatelain makes a convincing case that racial tension, the civil rights movement, and fast food all combined to change the dynamic of mostly black communities ignored by white power structures. Chatelain's impressive research and her insertion of editorial commentary will prove educational and enlightening for readers of all backgrounds. An eye-opening and unique history lesson.
Thanks to Marcia Chatelain, I'll never look at fast food the same way. She pairs burgers and fries with civil rights and black wealth, showing readers exactly what 'opportunity' in America really looks like.--Alexis Coe, author of You Never Forget Your First: A Biography of George Washington
[A] smart and capacious history. . . . Throughout this impressively judicious book, [Chatelain] is attuned to the circumstances that encouraged increasingly intricate ties between McDonald's and black communities across the country. This isn't just a story of exploitation or, conversely, empowerment; it's a cautionary tale about relying on the private sector to provide what the public needs, and how promises of real economic development invariably come up short. . . . Franchise is a serious work of history. . . . [Chatelain's] sense of perspective gives this important book an empathetic core as well as analytical breadth, as she draws a crucial distinction between individuals actors, who often get subjected to so much scrutiny and second-guessing, and larger systems, which rarely get subjected to enough.--Jennifer Szalai