Effective Fundraising for Nonprofits: Real-World Strategies That Work


Product Details

$29.99  $27.59
Publish Date
7.0 X 8.9 X 0.9 inches | 1.4 pounds

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About the Author

Ilona Bray, J.D. is an award-winning author and legal editor at Nolo, specializing in real estate, immigration law, workplace wellness, and nonprofit fundraising. Many of her books are consistent Nolo bestsellers, among them Effective Fundraising for Nonprofits, U.S. Immigration Made Easy and Nolo's Essential Guide to Buying Your First Home. Her latest book is entitled Selling Your House: Nolo's Essential Guide. She particularly enjoys interviewing people and weaving their stories into her books. Bray's working background includes solo practice, nonprofit, and corporate stints, as well as long periods of volunteering, including an internship at Amnesty International's main legal office in London. She received her law degree and a Master's degree in East Asian (Chinese) Studies from the University of Washington School of Law and Jackson School of International Studies, and an undergraduate degree in philosophy from Bryn Mawr College. In her spare time she enjoys hiking, going to open houses, and gardening. Bray also blogs on Nolo.com on topics such as nonprofit fundraising, real estate, and immigration matters. She's the winner of the 2012 Best Blog award from the National Association of Real Estate Editors (NAREE).


"Now in an updated edition that covers the latest legal and tax restrictions in the United States, Effective Fundraising for Nonprofits: Real-World Strategies That Work is an accessible, plain-terms guide compiled from the experience of over 50 fundraisers, foundation staffers, journalists, and other professionals. Chapters address how to appropriately thank donors (and help them satisfy the IRS), how to attract legacy or inheritance gifts, tax rules for business activities designed to raise funds, research grant prospects, designing a website to draw in donors, outreach via both traditional and social media, and much more. "Test your nonprofit's donor-response experience. It's hard to know, from where you sit, what it's actually like to make an online donation to your organization. You might ask a friend or relative to do so (a few bucks is enough), then to tell you (honestly) how well your organization followed up. Did the 'thank-yous' come as promptly as expected?" An index and a wealth of sample documents and worksheets round out this "must-have" for every American nonprofit organization. It should be noted that no book, including Effective Fundraising for Nonprofits, can substitute for the counsel of a trained attorney. However, Effective Fundraising for Nonprofits can help the reader identify problematic situations where the hiring services of a trained attorney is a wise idea! Highly recommended." Money/Finance Shelf, Midwest Book Review

"If you have room for only one book on your fundraising shelf, Effective Fundraising for Nonprofits should be that book." Advancing Philanthropy, published by the Association of Fundraising Professionals.

"Provides everything one needs to know, from strategy development to practical tips. This is the inside scoop..." Bruce Sievers, Ph.D. & Senior Fellow, Rockefeller Philanthropy Advisors

"Provides clear answers for nonprofits, with advice from fundraisers, foundation staffers and journalists." San Diego Union-Tribune

" Gets into the best ways to keep the money flowing in, including using the Web...." Accounting Today