"Now in an updated edition that covers the latest legal and tax restrictions in the United States, Effective Fundraising for Nonprofits: Real-World Strategies That Work
is an accessible, plain-terms guide compiled from the experience of over 50 fundraisers, foundation staffers, journalists, and other professionals. Chapters address how to appropriately thank donors (and help them satisfy the IRS), how to attract legacy or inheritance gifts, tax rules for business activities designed to raise funds, research grant prospects, designing a website to draw in donors, outreach via both traditional and social media, and much more. "Test your nonprofit's donor-response experience. It's hard to know, from where you sit, what it's actually like to make an online donation to your organization. You might ask a friend or relative to do so (a few bucks is enough), then to tell you (honestly) how well your organization followed up. Did the 'thank-yous' come as promptly as expected?" An index and a wealth of sample documents and worksheets round out this "must-have" for every American nonprofit organization. It should be noted that no book, including Effective Fundraising for Nonprofits
, can substitute for the counsel of a trained attorney. However, Effective Fundraising for Nonprofits
can help the reader identify problematic situations where the hiring services of a trained attorney is a wise idea! Highly recommended." Money/Finance Shelf, Midwest Book Review
"If you have room for only one book on your fundraising shelf, Effective Fundraising for Nonprofits should be that book." Advancing Philanthropy, published by the Association of Fundraising Professionals.
"Provides everything one needs to know, from strategy development to practical tips. This is the inside scoop..." Bruce Sievers, Ph.D. & Senior Fellow, Rockefeller Philanthropy Advisors
"Provides clear answers for nonprofits, with advice from fundraisers, foundation staffers and journalists." San Diego Union-Tribune
" Gets into the best ways to keep the money flowing in, including using the Web...." Accounting Today