Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

Bob Moesta (Author) Greg Engle (Author)
Available

Description

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.


Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.


Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales.



Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.

Product Details

Price
$19.99  $18.39
Publisher
Lioncrest Publishing
Publish Date
September 22, 2020
Pages
224
Dimensions
5.51 X 8.5 X 0.51 inches | 0.64 pounds
Language
English
Type
Paperback
EAN/UPC
9781544509969
BISAC Categories:

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About the Author

BOB MOESTA is a teacher, builder, entrepreneur, and co-founder at The Re-Wired Group, a design firm in Detroit, Michigan. Bob has developed & launched over 3,500 products and sold everything from design services, software, and houses to consumer electronics, and investment services. He's an adjunct lecturer at Kellogg School at Northwestern University, lectures on innovation at Harvard and MIT, and enjoys mentoring at incubators.
GREG ENGLE is a co-founder at the Re-Wired Group. Since the beginning of his career, helping people make progress has been part of Greg's DNA. He's worked in everything from food services and retailing, to construction, software, and now consulting services. Greg's a native Detroiter and enjoys volunteering in the community, especially in local ice hockey leagues.