If every American flower grower wrote a book like Deadhead, you'd have a complete, inside view of flower farming. Deadhead's contents, one slice of that view, will assist both those interested in flower farming and those already in the business-no matter if they live in cold areas like short-summer Idaho or in warm southern climes. Several years ago an employee made shirts for Bindweed Farm that read "The Bindweed Way: 9104 experiments, 0 mistakes", referring to Bindweed's philosophy of shrugging off errors and turning them into sources of success. We move fast on Bindweed Farm so mistakes happen, sometimes with surprising results-often the wrong way of doing something works out better. We've learned a lot from our experiments, and we hope those shared in this book inspire you to make some of your own, so you can be deadheading home from your sales route with an empty truck, full of satisfaction. You can visit the authors at bindweedfarm.com.