Cycles: How We Will Live, Work and Buy

Maddy Dychtwald (Author)

Product Details

Free Press
Publish Date
August 01, 2008
6.0 X 0.66 X 9.0 inches | 0.95 pounds
BISAC Categories:

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Jeffrey J. Fox Author of "How to Become CEO" If the success of your business depends on getting and keeping the best employees, you must read this book.
Robert N. Butler, M.D. President and CEO, International Longevity Center, and Professor of Geriatrics, Mount Sinai School of Medicine Maddy Dychtwald offers a fresh and perceptive view of what life will be like for Americans in the years to come. "Cycles" will help people understand and appreciate the enormous potential of the second half of life.
Ron Christman President, The Concours Group Maddy Dychtwald explains how understanding today's cyclic society is the key to modern marketing. It's time to refocus and stay one step ahead of the ever-learning, multi-careered, ageless crowd.
Robert Goldman, M.D., Chairman, The American Academy of Anti-Aging Medicine If you want to be prepared for the new lifecycle revolution -- in your work and in your life -- this is the book to read. Maddy Dychtwald presents a unique and convincing portrait of the cyclic consumer who'll be living longer and pursuing health and vitality with a vengeance.
Humphrey Taylor Chairman, The Harris Poll, Harris Interactive, Inc. "Cycles" is a business book which is rich in contemporary anthropology, sociology, and social history. If Rip Van Winkle awoke in 2010, after a thirty- or forty-year sleep, he would be astounded by the revolutionary changes in how we live, work, and play. Maddy Dychtwald's provocative presentation and analysis of these changes will stimulate marketers to discard many assumptions and to think of new ways to meet the evolving needs of 21st-century consumers.