Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey A Moore (Author)

Product Details

Price: $21.99  $19.79
Publisher: Harper Business
Published Date: January 28, 2014
Pages: 288
Dimensions: 5.29 X 0.69 X 8.1 inches | 0.46 pounds
ISBN: 9780062292988
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About the Author

Geoffrey A. Moore is chairman emeritus of three consulting firms-the Chasm Group, Chasm Institute, and TCG Advisors-all of which provide marketing strategy and organizational advice to leading high-technology companies. Moore is also a venture partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, Internet, enterprise software, networking, and semiconductors.