CRM Unplugged: Releasing CRM's Strategic Value

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Product Details

Price
$73.95
Publisher
John Wiley & Sons
Publish Date
Pages
205
Dimensions
6.26 X 0.85 X 9.28 inches | 0.95 pounds
Language
English
Type
Hardcover
EAN/UPC
9780471483045
BISAC Categories:

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About the Author

PHILIP BLIGH is the founder, Chairman, and CEO of the Inforte Corp., a customer strategy and solutions consultancy based in Chicago. His extensive experience in customer change, sales, and marketing strategy has established Inforte as one of the nation's leading and fastest growing strategic consultancies, with an enviable Wall Street reputation. An author and respected speaker, Bligh has contributed to Harvard Business School Professor Michael Porter's articles in the Harvard Business Review and serves as a source for numerous media outlets on topics relating to customer strategy and management. In addition, he is an adjunct professor in management at DePaul University's Kellstadt Graduate School of Business and is also on the Board of Directors for the Lyric Opera of Chicago. DOUGLAS TURK is Executive Vice President at Inforte Corp. He has conducted many ROI analyses for customer relationship management and e-marketplace systems and is a leading speaker and writer on the topic of CRM profitability. His contributions have helped Inforte remain profitable as a public company for twenty consecutive quarters and garnert he honor of being named one of Forbes Top 200 Small Businesses.