Creative Directions: Mastering the Transition from Talent to Leader

Available

Product Details

Price
$32.99  $30.35
Publisher
HarperCollins Leadership
Publish Date
Pages
320
Dimensions
8.3 X 10.1 X 1.0 inches | 2.0 pounds
Language
English
Type
Hardcover
EAN/UPC
9781400222896

Earn by promoting books

Earn money by sharing your favorite books through our Affiliate program.

Become an affiliate

About the Author

Jason Sperling serves as Global Executive Creative Director for Facebook Reality Labs. For over two decades, he has been developing iconic, award-winning advertising for clients that include Apple, Honda, Pixar, TikTok, Amazon, and UNICEF. His Apple "Get a Mac" campaign was declared Campaign of the Decade by Adweek and was one of Ad Age's Top Campaigns of the century. In 2015 he was selected as one of the Top 30 Creative Directors in the country. His first book on breakthrough marketing, Look at Me When I'm Talking to You: Building Brand Attraction in an Age of Brand Aversion, was released on Instagram (@lookatmebook) and was launched a page a day for over 160 days.