Corporate Creativity: Developing an Innovative Organization (First Edition, First)

Thomas Walton (Author) Thomas Lockwood (Author)
Available

Product Details

Price
$24.95
Publisher
Allworth Press
Publish Date
June 09, 2009
Pages
256
Dimensions
5.9 X 0.7 X 8.9 inches | 0.9 pounds
Language
English
Type
Paperback
EAN/UPC
9781581156560
BISAC Categories:

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About the Author

Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute's Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.

Reviews

Praise for "Corporate Creativity"
“An insightful book that addresses a critical need of every business today: leveraging creativity. This is an outstanding collection of thinking about not only the importance of right-brain thinking, but how to develop, nurture, and manage models for sustained innovation.”
–Daniel H. Pink, author of "A Whole New Mind
"“Dipping into DMI’s rich archives of material from business and design thought leaders, Lockwood and Walton share insights and advice on creativity in organizations. Each of the nineteen individual pieces describes an essential ingredient in the mix, and together they create the recipe for a culture of innovation.”
–Tom Kelley, General Manager, IDEO, and author of "The Ten Faces of Innovation "and "The Art of Innovation
"“Although design is still about a magic spark of creativity (Create), it can no longer be a “one-man show” (Collaborate), and it must be embed
Praise for "Corporate Creativity"
"An insightful book that addresses a critical need of every business today: leveraging creativity. This is an outstanding collection of thinking about not only the importance of right-brain thinking, but how to develop, nurture, and manage models for sustained innovation."
-Daniel H. Pink, author of "A Whole New Mind
""Dipping into DMI's rich archives of material from business and design thought leaders, Lockwood and Walton share insights and advice on creativity in organizations. Each of the nineteen individual pieces describes an essential ingredient in the mix, and together they create the recipe for a culture of innovation."
-Tom Kelley, General Manager, IDEO, and author of "The Ten Faces of Innovation "and "The Art of Innovation
""Although design is still about a magic spark of creativity (Create), it can no longer be a "one-man show" (Collaborate), and it must be embedded into the corporate culture as a way to foster s
Praise for "Corporate Creativity"

"An insightful book that addresses a critical need of every business today: leveraging creativity. This is an outstanding collection of thinking about not only the importance of right-brain thinking, but how to develop, nurture, and manage models for sustained innovation."
-Daniel H. Pink, author of "A Whole New Mind

""Dipping into DMI's rich archives of material from business and design thought leaders, Lockwood and Walton share insights and advice on creativity in organizations. Each of the nineteen individual pieces describes an essential ingredient in the mix, and together they create the recipe for a culture of innovation."
-Tom Kelley, General Manager, IDEO, and author of "The Ten Faces of Innovation "and "The Art of Innovation

""Although design is still about a magic spark of creativity (Create), it can no longer be a "one-man show" (Collaborate), and it must be embedded into the corporate culture as a way to foster sustainable innovation of products and processes (Innovate). This book is a comprehensive collection of complementary perspectives on these topics. Brilliant. Definitely a must read!"
-Mauro Porcini, Head of Global Product Design, C&O, 3M Company