Copywriting Third Edition: Successful Writing for Design, Advertising and Marketing

Pre-Order   Ships Oct 11, 2022

Product Details

Price
$29.99  $27.89
Publisher
Laurence King
Publish Date
Pages
240
Language
English
Type
Paperback
EAN/UPC
9781529420241

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About the Author

Mark Shaw was a professional copywriter for more than 30 years. He founded UK design agency Jupiter Design, and was President of Liquid Agency Europe, where he managed global brand and messaging for some of the world's leading organizations. He died in 2017.

Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).