Are you looking to build trust, improve conversions, connect with your audience, and generate leads? Learn to create meaningful, engaging, evergreen and consist content that attracts your ideal audience. The right way, at the right time. Today's consumer/client has a strong appetite for relevant [purposeful, beneficial, unique and integral] information and are more resistance to the so-called "hard sell." Our markets want content that helps them make good decisions, but they don't like being sold. Consumers are less responsive to traditional advertising and old-school sales tactics, and this is true for both B2C and B2B customers. A good content marketing strategy drives profitable customer action. This publication will provide you with the tools and steps to identify those individuals who want to do business with organizations who understand "people like me." Building trust through branded and credibility via content on social media that gives you the opportunity to demonstrate how your product or service can make a positive difference in their lives.