Confessions of an Advertising Man (REV)

David Ogilvy (Author) Sir Alan Parker (Foreword by)
Available

Product Details

Price
$20.95  $19.27
Publisher
Southbank Publishing
Publish Date
January 01, 2012
Pages
192
Dimensions
5.9 X 0.7 X 9.1 inches | 0.7 pounds
Language
English
Type
Paperback
EAN/UPC
9781904915379
BISAC Categories:

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About the Author

David Ogilvy (1911 1999), referred to in1962 by Time as"the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkersin the field.He is also the author of Ogilvy on Advertising. Sir Alan Parker was acopywriter in the 1960s and 1970s and is now a film director and producer. Films he directedinclude Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall."

Reviews

"Required reading for anyone in business" --"Media Week"
"It changed my life, and it will change yours." --Roger Stone
"It's a well written clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business--and particularly marketing and PR." --Ronn Torossian, CEO of 5WPR on his 10 Must-Read Public Relations and Marketing Books on "Business Insider"
"Ogilvy lays down some mind-blowing concepts that can benefit many industries and business professionals." --EarlyWord
"[A] book every entrepreneur should take the time to read." --Yahoo! Voice
." . . Throughout his book "Confessions of an Advertising Man" you will find deep insights on management, candor, and company culture." --The Huffington Post

"Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising." IndependentMail.com"

"Required reading for anyone in business" "Media Week""

"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, "Confessions of an Advertising Man" at least once a year." George Parker in "Business Insider""
"Monumental...there is the kind of good, solid, smart, great-work-inspiring advice that any one in this business and that includes clients would be wise to review." The Agency Review"
"For anyone working in the marketing profession, this is an essential text." Financial Times"
. . . Throughout his book "Confessions of an Advertising Man" you will find deep insights on management, candor, and company culture. The Huffington Post
"
"Ogilvy is the creative force of modern advertising." New York Times"

"Required reading for anyone in business" Media Week

"
"It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business and particularly marketing and PR." Ronn Torossian, CEO, 5WPR, on his10 Must-Read Public Relations and Marketing Books, on Business Insider"

"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year." George Parker in Business Insider"
"It's a classic...I tell my students if you're going to read a book about advertising, start with that one." Investor's Business Daily"
. . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture. The Huffington Post
"