Clicksand: How Online Marketing Will Destroy Your Business (and the Unlikely Secret to Saving It)
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About the Author
Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective.
As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture REALationshipsTM that drive business growth using today's digital communication tools--without resorting to the high-pressure, high-volume automated techniques sold by online marketing pitchmen.
Bill's crusade these days is to rid the world of the garbage that floods all of our inboxes--garbage sent by businesses who have followed the advice of online marketing pitchmen--and help business owners avoid or escape the CLICKSAND trap before it's too late.